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Search Engine Optimization
Case Study: MPG
There's only
one #1
 Search engine rankings
are dynamic. They change
constantly and a number of these search engines mentioned below are no longer with us. The
results of our search engine optimization below were accurate as of 3:00 pm Bangkok
time, 24 July 2000. If you
want your site to remain at the top, it requires continuous webmastering.
When the work stops, your position drops.
The search engines and
directories monitored included: Yahoo, Infoseek, Lycos, Excite,
WebCrawler, MSN, HotBot, Scrub, Snap, LookSmart, Magellan, Northern
Light, AltaVista, Fireball and Goo. Rankings are presented in decending
order. Each item consists of: a) rank; b) search words; and c) URL to
actual search results.
Case study web site: Masterpiece Paintings Gallery
Overview: Art is one of the most popular
and most competitive categories on the Internet. Masterpiece Paintings Gallery was #1
on virtually every major search engine in the world, including the
leading Japanese, German and Australia-New Zealand search engines. In
some cases Masterpiece Paintings Gallery was #1 among 30,163,000 sites.
(Note: MPG's
marketing strategy has changed considerably since then.)
Highlights:
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